You know your business. I know mine. Let's work together.
Effective white papers begin at the intersection of business need and fulfillment. How will you tell your story?
In the fast-paced business environment, blogs are bite-sized morsels of critical information your customers can devour in minimal time.
Feature articles and bylines establish your presence as a thought leader, but require the right tone and style to be effective.
Words are the essence of your message, but visual appeal is critical to getting noticed.
Great writing & design comes with understanding customer needs
Freelance Writing and design
"freelance writer, business content writer, layout specialist."
I am Kathleen Hesketh, founder of Seconds to Go, travel blog for those on the move and creator of content that helps businesses educate their consumers, establish their identity, and of course sell.
With a widely varied background, I've created content on a variety of topics, from the serious to the lighthearted:
A favorite project of mine was writing killer blog posts aimed at stirring up the insurance industry. If you know and respect the long-standing history of major insurers as I do, you'll know that isn't an easy thing to accomplish.
Another really great project was focused on the life sciences industry. A leading advisory firm needed to create thought leadership pieces and an article aimed at helping pharmaceutical companies understand and navigate some pressing industry trends. They knew what had to be said, but relied on me to devise the best way to say it.
There is one thing I've learned in creating hundreds of pieces of content. No matter who you are, the business you represent, or the industry you serve, everyone has an original story to tell, and that's what engages and inspires your audience. When content falls short, it's because it fails to communicate the unique message and details that make a story compelling.
So, whether you're looking for someone to create your next stellar blog, white paper, article or even email, I'm here to help. And even if you've already crafted your content and want some editing advice, I can do that too. Writing and designing is what I love and working with the many businesses that I serve is what makes my journey as a writer great.
My capabilities extend across a wide range of content formats.
Articles & thought leadership
Editing & proofreading
InDesign & Illustrator
Good content tells your story in a way that speaks to your audience and forges an emotional connection.
It's not that we need more content; we need more relevant content.Jason Miller
Go deep into specific topics. Identify what topics you can own, and create the best pages on the Internet for that topic." Andy Crestodina
Tell a relevant, targeted, transparent story, and the whole world will share it.Randall Lane
Feel Free to Drop Us a Line to contact us
No matter where you are located, I can help you with your writing and content needs.