• freelance writing, business writing, editing & design

    content support across a broad range of specialties
  • Do you need help
    keeping up with the fast-paced demands of content marketing?
  • are you looking to build content
    but don't know where to start?

Writing and creative layouts

You know your business. I know mine. Let's work together.

White papers

Effective white papers begin at the intersection of business need and fulfillment. How will you tell your story?

To learn more about creating effective white papers, click here.


In the fast-paced business environment, blogs are bite-sized morsels of critical information your customers can devour in minimal time.

Seaside Sanatorium blog


Feature articles and bylines establish your presence as a thought leader, but require the right tone and style to be effective.

Life Sciences article pgs. 8-9


Words are the essence of your message, but visual appeal is critical to getting noticed.

Event guide layout

Click & Share

Awesome Projects

Great writing & design comes with understanding customer needs

Blogs/Emails/Ad Campaigns

TRAVEL: Seaside Sanatorium

EMAIL CAMPAIGN: Email Promotion

BROCHURE: Out-of-the-box Solution for Plastic Surgeons

White papers




HEALTHCARE: Feature Article pages 8-9

TRAVEL: Saving Costa Rica

HEALTHCARE: Healthcare Enters the Age of Exploration

White papers


EVENTS: Onsite Guide


INFOGRAPHIC: On the Move Infographic.pdf

creating insightful & beautiful content

About the Company

Freelance Writing and design

kathleen hesketh

"freelance writer, business content writer, layout specialist."

I am Kathleen Hesketh, founder of Seconds to Go, travel blog for those on the move and creator of content that helps businesses educate their consumers, establish their identity, and of course sell.

With a widely varied background, I've created content on a variety of topics, from the serious to the lighthearted:

  • Insurance
  • Healthcare
  • Life sciences & pharmaceuticals
  • IT services
  • Travel
  • Plastic surgery
  • Pets
  • And more

A favorite project of mine was writing killer blog posts aimed at stirring up the insurance industry. If you know and respect the long-standing history of major insurers as I do, you'll know that isn't an easy thing to accomplish.

Another really great project was focused on the life sciences industry. A leading advisory firm needed to create thought leadership pieces and an article aimed at helping pharmaceutical companies understand and navigate some pressing industry trends. They knew what had to be said, but relied on me to devise the best way to say it.

There is one thing I've learned in creating hundreds of pieces of content. No matter who you are, the business you represent, or the industry you serve, everyone has an original story to tell, and that's what engages and inspires your audience. When content falls short, it's because it fails to communicate the unique message and details that make a story compelling.

So, whether you're looking for someone to create your next stellar blog, white paper, article or even email, I'm here to help. And even if you've already crafted your content and want some editing advice, I can do that too. Writing and designing is what I love and working with the many businesses that I serve is what makes my journey as a writer great.

capabilities & Skills

My capabilities extend across a wide range of content formats.

  • White papers

  • Articles & thought leadership

  • Email copy

  • Brochures

  • Press releases

  • Editing & proofreading

  • InDesign & Illustrator

Why Choose Us?

Contact me via email or phone during normal business hours, and I will respond the same day. I am located in the Hartford, CT area, so I operate on eastern time.
I love being creative and developing new ways to communicate, but I understand the need for a professional demeanor in business. I can strike a balance between the two to make sure your content gets noticed.
I spent 5 years as a marketing content manager, so I have experience in developing communications aimed at attracting attention, developing brand and getting results.

Sample Pricing

White papers


  • and up
  • depending upon the length and complexity of your project
  • Includes:
  • one round of revisions



  • and up
  • depending on the length and complexity of the project
  • Includes:
  • one round of revisions

Email copy


  • and up
  • depending on the length of the project
  • Revisions billed on an hourly basis



  • and up
  • depending on the length and complexity of the material
  • Includes;
  • one round of revisions

Get in Touch

Feel Free to Drop Us a Line to contact us

No matter where you are located, I can help you with your writing and content needs.