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Why Your content may be more effective than you think

 

Remember the good old days, when an organization wanting to attract a customer’s business produced a slick and polished ad? These days, it’s hard to tell a company’s sales pitch from a self-help book or a chatty email from a friend, but that’s a good thing. Content marketing, at its core, is designed to be friendly and helpful, allowing organizations to connect with potential customers in ways that illuminate, energize and build trust.

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