By now, you’ve probably heard of influencer marketing. For better or worse, influencers are gaining a role in the sales cycle.
According to a sales and marketing study conducted by Dunn and Bradstreet, B2B buyers are delaying interactions with sales teams and relying more on their own research and resources. For the majority of respondents, the words and advice of industry influencers and colleagues have a bigger impact on their purchasing decisions than any other source.Continue Reading
Remember the good old days, when an organization wanting to attract a customer’s business produced a slick and polished ad? These days, it’s hard to tell a company’s sales pitch from a self-help book or a chatty email from a friend, but that’s a good thing. Content marketing, at its core, is designed to be friendly and helpful, allowing organizations to connect with potential customers in ways that illuminate, energize and build trust.Continue Reading
Content Capture, a biweekly review of the insights that emerged across the world of content marketing.
Like Halloween, the world of content marketing can be a little frightful. This week was full of the ghosts, frights and tricks of the haunting holiday. To help you navigate the potential horrors we've put together some treats (not tricks) to help!Continue Reading
As Ida Morris, writer of When Your B2B Stakeholders Span Three Generations: How to Market to Them Effectively, says, “Content is literally the fuel that powers marketing today.” So how do we make the most out of that fuel? Keep reading to learn how to create content that stands out, how to get it to the right people, and how to make marketing changes the fuel your creativity.Continue Reading
Thanksgiving has come and gone, and we’re now gearing up for the December holidays. With all of the activity, it’s easy to neglect your content marketing strategies, but now is the time to ramp up to reach your 2017 business goals. Check out the list below to see some impactful ways to finish the year strong and prepare for 2018.Continue Reading