khesketh@conceptsandsolutions.net
860.792.6008
Concepts and Solutions Freelance Writing | B2B Writing
Business Copywriting
Travel Writing
Small Business Marketing
Why Do You Need a B2B or Business Writer?
To Create Content That Gets Noticed
DISCOVER
As a B2B copywriter, I can help you discover and express the details that make your story uniquely relevant to your audience.
SHARE
Expertly written content helps you share your expertise to educate your clients and customers and build long-lasting relationships.
ENGAGE
As a B2B copywriter, I'll help you create well-written, thought-provoking content designed to connect your brand with more clients and prospects.
Kathleen Hesketh, Freelance Writer | B2B Writer
I am a B2B copywriter with over eight years of experience helping businesses meet their objectives through content marketing.
During my career, I have created content for many top firms in the financial services, insurance, healthcare and consulting spaces.
If you're wondering how I can effectively write for so many different industries. The answer is pretty clear cut.
Throughout my years in marketing, I have learned that the the fundamentals of B2B copywriting don't change. To engage the audience, each and every piece of content needs to solve for critical challenges.
My process is simple. I work with you to understand your needs and viewpoint. Solid research and interviews, where applicable, round out the process and and help me to understand your audience. Using this approach, I am comfortable writing for many different industries and topics.
Most commonly, I work with clients on white papers, web copy, blogs, articles and brochures, but don't mind changing gears and readily pick up new voices and styles.
Whether you need to brainstorm on topics or are ready to dive right in, let's discuss how I can help you meet your marketing and business goals.
You can also find me at www.secondstogo.net.
As a B2B Copywriter, I've helped brands both big and small to create a variety of content, including white papers, blog posts, ebooks, web content, infographic copy, and more.
Content Topics and Industries
- Banking
- Financial Services
- Healthcare
- Technology Services
- Travel
- ...and more
Content Specialties
- Articles
- Blog Posts
- Bylines
- Infographic Copy
- Web Copy
- White Papers
- ...and more